A growing fast-casual restaurant was looking for a way to help drive awareness of their signature açaí bowls as a healthy option for lunch or dinner (rather than just breakfast or a treat).

Because most campaign tactics were short-form OOH or digital, we didn’t have room for a lot of education on the benefits of açaí bowls. Instead, we opted to contrast their vibrant colors and flavors against the standard sad salads and boring burgers, both visually and in copy. The result was engaging, easy-to-understand creative that simply enticed consumers to learn more.

This awareness campaign included brand strategy and messaging, advertising (print, social, digital, OOH, promotions), sales tools and other digital assets.