In theory, you’d think Father’s Day sales for a men’s grooming brand would be a slam dunk. But with heavy D2C ad competition and soap/shampoo not being considered a traditional dad gift, Duke Cannon had to find a creative way to break through without breaking the bank. So we figured that if a heartfelt Father’s Day card is good, a whole book of pro-dad content is even better.

Thus, Surviving Dadhood was born: a multi-page manual filled with humorous advice on how to handle real child-rearing situations, carefully crafted to speak directly to Duke Cannon’s target audience. And because the best gift for Dad doesn’t cost any money, we made it a free bonus to add to any Father’s Day order. Fresh, funny AND frugal? That’s music to dad’s ears.