Extending a lifestyle brand
into the supplement space.

Containers of Wildly Living’s “Daily Wild Antioxidant Superfood Blend” in Chocolate, Berry, and Strawberry Kiwi flavors on a green background

Writer, TV host and avid outdoorswoman Laura Schara’s Wildly Living brand was inspired by her love for hunting, fishing and other outdoor activities and created to help everyone reconnect with their inner wild spirit through health, nature, and spending time outside—which made the brand’s planned expansion into the supplement market a natural fit.

With connections at major retailers like Scheels and Target expressing interest in selling a Wildy Living Fruits & Greens powder, the pressure was on to create an exciting, extendable naming and packaging system for the product line that worked for DTC, as well as specialty and mass retailers nationwide. So, Laura and her team turned to us to take on the challenge—and the result was a wild success.

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